Abstract.

Grounded by the S-O-R Model by Albert Mehrabian and James Russell, this research delved into the influence of cruise vlog exposure on tourist expectations and travel intentions. Employing a quantitative research design, the study examined data from a total of 307 individuals who had engaged with cruise vlogs, utilizing structured surveys and statistical analyses to discern patterns. The findings unequivocally demonstrate a substantial and noteworthy correlation between exposure to cruise vlogs and subsequent alterations in both tourist expectations and travel intentions.

This connection bears practical significance for the tourism sector, offering insights applicable to industry practitioners, content creators, and marketers. The study underscores the pivotal role of digital media, specifically cruise vlogs, in shaping consumer behaviors related to travel. These results go beyond theoretical implications, providing tangible and practical considerations for those navigating the evolving landscape of the travel industry.

Keywords: Cruise Vlogs, Tourist Expectation, Travel Intention, Young Local Tourists, Lyceum of the Philippines University-Manila