QCU The Gavel: Journal of Business and Social Sciences

ISSN (Print): 3027-9933  

ISSN (Online): 3027-9895

QCU The Gavel: Journal of Business and Social Sciences is a peer-reviewed journal, published twice a year in print and online. The journal aims to appeal to an interdisciplinary audience, welcoming submissions from various subjects, including accountancy, business administration, criminology, public administration, political science, social policy, social work, sociology, local governance, cultural and gender studies, and more. The journal employs a double-blind peer review procedure to present the most relevant, current, and developing work in the discipline. QCU Gavel aspires to be a vibrant forum for social science research and academic discussion.

  • The Relationship Between Brand Activism and Select Brand Performance Metrics: The Cases of C2 Green Tea and Lucky Me! Instant Pancit Canton
  • Digital Technology Integration and Practices in the Teaching of English as a Secondary Language (ESL) Amidst COVID 19 Pandemic: The Chinese Context
  • Factors Affecting Hotel Choice of Filipino Tourists From Travel and Tours Philippines
  • The Influence of Cruise Vlogs on Tourist Expectations and Travel Intention of Young Local Tourists in Metro Manila
  • The Influence of Online Review on Airbnb Booking Intentions of Local Tourist in National Capital Region

Editorial Board

Editors-in-chief

Angelito P. Bautista Jr., LPT, MAComm

Dr. Ryan F. Arago

Managing Editors

Candice Erika J. Rudi, MBA

Editorial Consultants and Board Members

Dr. Bradford Antonio Martinez

Dr. Gerardo Bautista

Dr. Glenda Rebucas

Prof. Geraldine Adlawon

Publisher: Quezon City University

Address: 673 Quirino Highway, Brgy. San Bartolome, Novaliches, Quezon City

Contact Number: 8806-3049 

Email: journals@qcu.edu.ph