Abstract.

The global tourism industry, intricately linked with lodging, relies on pivotal online reviews to influence travelers’ choices. This study examines the impact of online reviews on the booking decisions of young adults aged 19–23 in the Philippines, focusing on Airbnb accommodations in the National Capital Region.

It explores the complex relationship between online reviews and decision-making, emphasizing review quantity, quality, and sentiments. Young adults’ booking intentions on Airbnb, influenced by subjective standards, diverse lodging options, attitudes, and financial advantages, were surveyed.

Findings highlight the indispensable role of online reviews in shaping decisions, urging hosts and marketers to tailor strategies for enhanced online reputation.

Keywords: Tourism, Accommodation, Online Review, Airbnb, Booking Intentions